Privacy Policy

Updates as of January 2020

Our Privacy Policy was last updated and posted January, 2020. It governs the privacy  terms of our Website, located at Any capitalized terms not defined in  our Privacy Policy, have the meaning as specified in our Terms of Use accessible at 

Your Privacy 

Swell follows all legal requirements to protect your privacy. Our Privacy Policy is a legal  statement that explains how we may collect information from you, how we may share  your information, and how you can limit our sharing of your information. You will see  terms in our Privacy Policy that are capitalized. These terms have meanings as described  in the Definitions section below. 


"Non Personal Information" is information that is not personally identifiable to you and  that we automatically collect when you access our Website with a web browser. It may  also include publicly available information that is shared between you and others. 

"Personally Identifiable Information" is non-public information that is personally  identifiable to you and obtained in order for us to provide you within our Website.  Personally Identifiable Information may include information such as your name, email  address, and other related information that you provide to us or that we obtain about  you. 

Information We Collect 

Generally, you control the amount and type of information you provide to us when using  our Website. 

As a Visitor, you can browse our website to find out more about our Website. You are not  required to provide us with any Personally Identifiable Information as a Visitor. 

Computer Information Collected 

When you use our Website, we automatically collect certain computer information by  the interaction of your mobile phone or web browser with our Website. Such  information is typically considered Non Personal Information. We also collect the  following: 

Cookies Our Website uses "Cookies" to identify the areas of our Website that you have  visited. A Cookie is a small piece of data stored on your computer or mobile device by  your web browser. We use Cookies to personalize the Content that you see on our  Website. Most web browsers can be set to disable the use of Cookies. However, if you  disable Cookies, you may not be able to access functionality on our Website correctly or  at all. We never place Personally Identifiable Information in Cookies. 

Third Party Tracking Tools. We also use third party tracking tools to improve the  performance and features of our Website. These third party tracking tools are designed to collect only Non-Personal Information about your use of our Website. However, you  understand that such tools are created and managed by parties outside our control. As  such, we are not responsible for what information is actually captured by such third  parties or how such third parties use and protect that information. 

We use Remarketing with Google Analytics to advertise on third party sites to you after you visited our Site. We and our third party vendors, like Google, use first party cookies  (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick  cookie) to inform, optimize and serve ads based on your past visits to our Site. You can  opt-out of Google Analytics for Display Advertising and customize the Google Display  Network ads by visiting the Google Ads Settings page. Google also recommends  installing the Google Analytics Opt-out Browser Add-on for your browser. Google  Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data  from being collected and used by Google Analytics. 

Automatic Information. We automatically receive information from your web browser or  mobile device. This information includes the name of the website from which you  entered our Website, if any, as well as the name of the website to which you're headed  when you leave our website. This information also includes the IP address of your  computer/proxy server that you use to access the Internet, your Internet Website  provider name, web browser type, type of mobile device, and computer operating  system. We use all of this information to analyze trends among our Users to help  improve our Website. 

How We Use Your Information 

We use the information we receive from you as follows: 

Customizing Our Website. We may use the Personally Identifiable information you  provide to us along with any computer information we receive to customize our  Website. 

Sharing Information with Affiliates and Other Third Parties. We do not sell, rent, or  otherwise provide your Personally Identifiable Information to third parties for marketing  purposes. We may provide your Personally Identifiable Information to affiliates that  provide services to us with regards to our Website (i.e. payment processors, Website  hosting companies, etc.); such affiliates will only receive information necessary to provide  the respective services and will be bound by confidentiality agreements limiting the use  of such information. 

Data Aggregation. We retain the right to collect and use any Non Personal Information  collected from your use of our Website and aggregate such data for internal analytics  that improve our Website and Service as well as for use or resale to others. At no time is  your Personally Identifiable Information included in such data aggregations. 

Legally Required Releases of Information. We may be legally required to disclose your  Personally Identifiable Information, if such disclosure is (a) required by subpoena, law, or  other legal process; (b) necessary to assist law enforcement officials or government  enforcement agencies; (c) necessary to investigate violations of or otherwise enforce our  Legal Terms; (d) necessary to protect us from legal action or claims from third parties  including you and/or other Members; and/or (e) necessary to protect the legal rights, personal/real property, or personal safety of Swell, our Users, employees, and affiliates. 

Protecting Your Child's Privacy 

Our Website is not designed for use by anyone under the age of 13 ("Child"), though we  realize we may have a Child attempt to make purchases through our Website. We do  not verify the age of our Users nor do we have any liability for verifying a User's age. If you  are a Child, please seek the permission of a parent or guardian before using our Website.  If you are a parent or guardian and believe your Child is using our Website, please  contact us to remove your Child's account; we reserve the right to ask you for verification  of your relationship to the Child before we honor such a request. If we discover that a  Child has created an account on our Website, we will immediately delete the account as  soon as we discover it, we will not use the information for any purpose, and we will not  disclose the information to third parties. However, as parent of such a Child, you  understand that you are legally liable for any transactions created by the Child. 

Links to Other Websites 

Our Website may contain links to other websites that are not under our direct control.  These websites may have their own policies regarding privacy. We have no control of or  responsibility for linked websites and provide these links solely for the convenience and  information of our visitors. You access such linked Websites at your own risk. These  websites are not subject to this Privacy Policy. You should check the privacy policies, if  any, of those individual websites to see how the operators of those third-party websites  will utilize your personal information. In addition, these websites may contain a link to  Websites of our affiliates. The websites of our affiliates are not subject to this Privacy  Policy, and you should check their individual privacy policies to see how the operators of  such websites will utilize your personal information. 

Our Email Policy 

Our affiliates and we fully comply with national laws regarding SPAM. You can always  opt out of receipt of further email correspondence from us and/or our affiliates. We  agree that we will not sell, rent, or trade your email address to any unaffiliated third-party  without your permission. 

Privacy Policy Updates We reserve the right to modify this Privacy Policy at any time. You  should review this Privacy Policy frequently. If we make material changes to this policy,  we may notify you on our Website, by a blog post, by email, or by any method we  determine. The method we chose is at our sole discretion. We will also change the "Last  Updated" date at the beginning of this Privacy Policy. Any changes we make to our Privacy Policy are effective as of this Last Updated date and replace any prior Privacy  Policies. 

Questions About Our Privacy Practices or This Privacy Policy If you have any questions about our Privacy Practices or this Policy, please contact us.

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